9 Leading Online Fitness Equipment Shops

As an entrepreneur, I know firsthand how challenging it can be to balance a demanding career with personal health and fitness goals. The constant juggling of meetings, deadlines, and business growth often leaves little time for lengthy gym sessions or complicated workout routines. That’s why I’ve become a huge advocate for home fitness solutions – they’re efficient, time-saving, and allow me to stay in shape without compromising my busy schedule.

In my quest to create the perfect home gym, I’ve scoured the internet for the best fitness equipment online stores. After all, having the right gear at your fingertips can make all the difference in maintaining a consistent workout routine. Whether you’re looking for a compact treadmill to squeeze in some cardio between Zoom calls, or a versatile set of adjustable dumbbells for quick strength training sessions, the right equipment can transform your home into a personal fitness sanctuary.

In this article, I’ll share my top 9 picks for the best fitness equipment online stores. These retailers offer a wide range of high-quality products, competitive prices, and excellent customer service – all crucial factors for busy professionals like us who value efficiency and reliability. 

1. Titan Fitness (titan.fitness)

Titan Fitness is a popular online retailer specializing in affordable strength training and home gym equipment. Founded in 2014, the company has quickly gained a reputation for offering budget-friendly alternatives to more expensive fitness brands. Titan Fitness manufactures and sells a wide range of products, including power racks, barbells, weight plates, and various strength training accessories.

Pros

  • Affordable pricing: Titan Fitness offers some of the most competitive prices in the industry, making home gym equipment accessible to a wider range of consumers.
  • Wide product range: The company provides a comprehensive selection of strength training equipment, catering to various fitness needs and preferences.
  • Free shipping: Most Titan Fitness products come with free shipping within the continental United States, adding to their cost-effectiveness.
  • Frequent sales and discounts: The company regularly offers promotions and discounts, allowing customers to save even more on their purchases.

Cons

  • Quality control issues: Some customers have reported inconsistencies in product quality and occasional manufacturing defects.
  • Customer service concerns: There have been complaints about slow response times and difficulties in resolving issues with orders or products.
  • Limited warranty: Titan Fitness offers a one-year warranty on most products, which is shorter than some competitors’ warranties.

2. Muscle Wellness Market

Muscle Wellness Market is an online fitness equipment retailer specializing in home gym equipment and wellness products. Founded by two brothers, Jared and Aron, the company aims to provide high-quality fitness gear for those who train at home, whether in garage gyms, basement gyms, or backyard setups. The founders have backgrounds in fitness and personal training, which informs their product selection and customer service approach.

Pros

  1. Extensive product range: Offers a wide selection of fitness equipment, including weight training products, cardio machines, and wellness accessories.
  2. Expert knowledge: Founded by certified personal trainers with experience in the fitness industry, providing informed product recommendations.
  3. Focus on home gyms: Specializes in equipment suitable for various home gym setups, catering to a growing market of at-home fitness enthusiasts.
  4. Free shipping: Offers free shipping on all orders worldwide, making purchases more cost-effective for customers.
  5. Customer-centric approach: Emphasizes putting customers first, with a dedicated team to assist throughout the purchasing process.
  6. Secure online ordering: Features an active SSL certificate to protect sensitive payment and personal information.
  7. Competitive pricing: Claims to offer the lowest prices guaranteed, potentially providing good value for customers.

Cons

  1. Limited physical presence: As an online retailer, customers cannot physically test or view products before purchasing, which may be a drawback for some.
  2. Potential for bias: Since the founders select products based on their personal experiences, there might be a bias towards certain brands or types of equipment.
  3. Relatively new company: As a newer entrant in the market, it may not have the same level of established reputation as some larger, more well-known fitness retailers.
  4. Possible shipping delays: While free shipping is offered, there’s no specific information about shipping times or potential delays, which could be an issue for customers needing equipment quickly.

3. Fitness Superstore (fitnesssuperstore.com)

Fitness Superstore is the United Kingdom’s leading fitness equipment retailer, offering a wide range of cardiovascular and strength training products. Founded in 1994, the company has established itself as a go-to destination for both home gym enthusiasts and commercial fitness facilities.

Pros

  • Extensive product range: Fitness Superstore offers a comprehensive selection of fitness equipment, including cardio machines, strength training gear, and accessories.
  • Showroom experience: The company operates the largest fitness equipment showrooms in the UK, allowing customers to see and test products before purchasing.
  • Specialized services: Fitness Superstore provides B2B sales and free gym planning services for commercial clients.
  • Price matching: The company offers a price promise, matching or beating competitors’ prices on identical products.
  • Fast delivery: Fitness Superstore prides itself on quick and efficient delivery options.

Cons

  • Mixed customer reviews: While some customers report positive experiences, others have complained about poor customer service and delivery issues.
  • Limited international shipping: As a UK-based company, Fitness Superstore may have limited shipping options for international customers.
  • Higher prices: Some products may be more expensive compared to budget-friendly alternatives, though this often reflects higher quality or premium brands.

4. Pacillo’s Fitness Gear (pacillo.com)

Pacillo’s Fitness Gear is a family-owned business that has been providing fitness equipment since 1976. They offer a wide range of commercial and home gym exercise equipment, including cardio machines, strength training gear, and accessories. The company prides itself on its 40+ years of experience in fitness, MMA, and boxing equipment.

Pros

  • Extensive experience in the fitness industry
  • Offers both commercial and residential equipment
  • Provides consultations, sales, equipment repair, and setup services
  • Free delivery and setup for many products
  • Offers a 2-year labor and service warranty
  • Financing options available
  • Physical showrooms in New York for customers to see and test products

Cons

  • Limited geographical reach with physical stores only in New York
  • Website appears to be less modern compared to some competitors
  • May have a more limited online selection compared to larger e-commerce retailers

5. Bowflex (bowflex.com)

Bowflex is a well-known brand in the home fitness equipment market, offering a range of products including adjustable dumbbells, treadmills, and their signature home gyms. The company focuses on innovative, space-saving equipment designed for home use.

Pros

  • Wide range of innovative fitness products
  • Space-efficient designs ideal for home gyms
  • Some products offer smooth, low-impact workouts
  • JRNY app integration provides access to on-demand workouts and tracking
  • Generally easy-to-use equipment, suitable for beginners
  • Competitive pricing for many products

Cons

  • Some users report quality control issues with certain products
  • Customer service has received mixed reviews
  • JRNY subscription required for full features on some equipment
  • Some products, like the home gyms, may not be as effective for advanced strength training compared to free weights
  • Bulky design of some products (e.g., adjustable dumbbells) may not suit all exercises

6. Life Fitness (lifefitness.com)

Life Fitness is a renowned brand in the fitness industry, specializing in high-quality commercial and home gym equipment. With over five decades of experience, the company offers a wide range of cardio and strength training products, including treadmills, ellipticals, exercise bikes, and strength machines.

Pros

  • Extensive product range catering to various fitness needs and preferences
  • High-quality, durable equipment engineered to last
  • Innovative designs based on scientific research and ergonomics
  • Suitable for both commercial and home use
  • Offers customization options for facilities
  • Provides digital solutions and connected fitness experiences

Cons

  • Generally higher price point compared to some competitors
  • Some products may be too advanced or complex for beginners
  • Limited direct-to-consumer sales, as many products are geared towards commercial use
  • May require more space due to the professional-grade nature of the equipment

7. DICK’S Sporting Goods (dickssportinggoods.com)

DICK’S Sporting Goods is a major American sporting goods retailer that offers a wide variety of fitness equipment, along with other sports-related products. The company provides both in-store and online shopping experiences, catering to a broad range of customers from beginners to advanced athletes.

Pros

  • Extensive selection of fitness equipment from various brands
  • Competitive pricing and frequent sales/discounts
  • Offers both online and in-store shopping options
  • Provides customer reviews and ratings for products
  • Free shipping on many items
  • Price matching policy
  • Multiple payment options, including financing

Cons

  • Quality of some budget-friendly brands may be inconsistent
  • Customer service experiences can vary
  • Some products may have limited availability in certain locations
  • Return policies may be less flexible compared to specialized fitness retailers
  • Less specialized expertise in fitness equipment compared to dedicated fitness brands

8. Fit Equipment Etc. (fitnessequipmentestore.com)

Fit Equipment Etc. is a fitness equipment retailer specializing in home and commercial gym equipment. They offer a wide range of products including treadmills, ellipticals, home gyms, free weights, and various fitness accessories. The company appears to have physical locations as well as an online presence.

Pros

  • Knowledgeable staff providing personalized advice
  • Wide selection of fitness equipment for both home and commercial use
  • Offers both new and pre-owned equipment options
  • Physical showrooms allow customers to see and test products before purchasing
  • Competitive pricing and occasional sales events
  • Delivery and installation services available

Cons

  • Limited geographical reach with physical stores primarily in certain areas
  • Website may not be as modern or user-friendly as some larger online retailers
  • Some customers may experience varying levels of customer service quality

9. Perform Better (performbetter.com)

Perform Better is a strength and conditioning equipment company that focuses on providing a variety of functional fitness equipment. They cater to both individual consumers and fitness professionals, offering products for home gyms, commercial facilities, and rehabilitation centers.

Pros

  • Extensive range of functional fitness and rehabilitation equipment
  • High-quality products backed by scientific research and ergonomic design
  • Strong reputation in the fitness industry, especially among professionals
  • Regular sales and discounts, including seasonal promotions
  • Excellent customer service, as reported by many customers
  • Informative website with product details and educational resources
  • Option for local pickup to avoid shipping fees (in some locations)

Cons

  • Prices may be higher compared to some budget-friendly alternatives
  • Some products may be too specialized for casual fitness enthusiasts
  • Shipping fees can be significant for heavy items if local pickup is not available